Basic understanding of SEO

SEO is the process of improving a websites ranking in ways that help it in search results when users search for specific words and phrases. Why does this matter? Think about how you normally find and research information.

Whether you are looking to buy a new TV or want to book a holiday, if you’re like most of us, you would reach for your phone or sit down at your computer and type a simple phrase into Google.

How does SEO work?

The results you see are based on what Google thinks will be the most helpful information to you, based on the keywords you entered. In many cases, the sites you see ranking on the first page didn’t get there by accident. They would have used SEO to help Google understand what their content is all about.

If you want your target audience to find your site, you will need to do the same.

…and finally…

…if you come across anyone promising SEO results within a matter of weeks…then think again!!

We might think that this is possible, but realistically this is not the case. In fact, it generally takes four to six months for any SEO to start showing any kind of results. There are no short term fixes unfortunately.

Organic SEO vs PPC (Pay Per Click)

Organic SEO in most cases will take longer to achieve results but generally less expensive. PPC or Pay Per Click will cost you more depending on the words chosen and the cost per word per click.

…and finally…
…if you come across anyone promising SEO results within a matter of weeks…then think again!!

We might think that this is possible, but realistically this is not the case. In fact, it generally takes four to six months for any SEO to start showing any kind of results. There are no short term fixes unfortunately.

So while the idea of fast and easy results might be tempting, don’t fall for it. We will give you a clear outline of strategy and a realistic timeline for results.